In the UK Millions of people gamble every year – whether that be putting money on a horse, playing at a casino, or a bet on the football, much of which is done via Smartphones and more so recently Smartwatches. Technology has transformed the gambling industry and people can bet 24 hours a day through ‘mobile virtual casinos’ in their pockets.
Most people play without issue, but there are far too many cases of addiction, catastrophic financial loss and, in some tragic cases, suicide. For example, one player was allowed to lose £70,000 over a 10-hour period, while one customer was allowed to place a £100,000 bet immediately, even though he supposedly had a £70,000 credit limit.
Estimates suggest that there are roughly 300,000 problem gamblers in the UK – and problem gambling rates are higher for players in online casino games than those playing in bingo halls, casinos and pubs.
Last month, the Gambling Commission fined William Hill over £19 million for failures including allowing a customer to spend £23,000 in just 20 minutes.
Betting companies are already required to prevent harm, but there have been repeated instances where they have allowed losses which the majority of the population could never afford. The measures set out today will shield players in the grip of addiction from harm and hold gambling firms to account when they fail in their responsibility. They include:
- A statutory gambling operator levy to ensure that operators help fund treatment services and research, including through the NHS. Currently the size of the contribution is not mandated and not all betting companies pay their fair share – some have paid as little as £1.
- New stake limits for online slots games that will be between £2 and £15 per spin. We will also consult on measures to give greater protections for 18–24 year olds who the evidence shows are at heightened risk of harm.
- Frictionless player protection checks to protect those most at risk of harm before unaffordable or harmful losses are incurred.
- Extra powers for the Gambling Commission to enable it to tackle black market operators through court orders and work with internet service providers (ISPs) to take down and block illegal gambling sites.
- Rules to prevent bonus offers harming vulnerable people – for example, looking at how free bets or spins are constructed and targeted to stop them being harmful.
- Closing loopholes to make sure under-18s cannot gamble either online or via cash fruit machines, and includes bringing football pools betting in line with National Lottery play for over-18s only.
- A new industry ombudsman to deal with disputes and rule on redress where a customer suffers losses due to an operator failing in their player protection duties.
- A review of the current horserace betting levy to make certain racing continues to thrive.
These are the most comprehensive reforms to the gambling sector since the Gambling Act was introduced in 2005.
Culture Secretary Lucy Frazer said: “We live in an age where people have a virtual mobile casino in their pockets. It has made gambling easier, quicker and often more fun, but when things go wrong it can see people lose thousands of pounds in a few swipes of the screen.”
“So we are stepping in to update the law for those most at risk of harm with a new levy on gambling operators to pay for treatment and education, player protection checks and new online slots stake limits.”
“This will strengthen the safety net and help deliver our long-term plan to help build stronger communities while allowing millions of people to continue to play safely.”
Gambling Minister Stuart Andrew said: Chief Executive of the Gambling Commission, Andrew Rhodes, said: “The review is a once-in-a-generation opportunity to deliver positive change for gambling in Great Britain and for all people impacted by it. Everyone at the Commission welcomes today’s publication of the White Paper and is determined to work with government and partners to make these changes a reality.”
“Given the correct powers and resources, the Gambling Commission can continue to make gambling safer, fairer and crime free. This White Paper is a coherent package of proposals which we believe can significantly support and protect consumers, and improve overall standards in the industry.”
“As the detailed implementation of the review now begins, we will also be reiterating to all operators that the Commission will strongly maintain its focus on consumer protection and compliance.”
Today’s White Paper and proposals follow a call for evidence and are based on nearly 16,000 written submissions sent to the Department for Culture, Media and Sport (DCMS) during the process.
They build on work with the Gambling Commission and others to ban the use of credit cards in gambling, introduce tighter age verification checks for betting online and cutting the maximum stake on fixed-odds betting terminals to £2 per spin.
The white paper follows the Premier League’s voluntary decision to ban gambling advertising from the front of clubs’ shirts from the end of the 2025/2026 season, and the White Paper includes proposals for all major sports governing bodies to sign up to a cross-sport Code of Practice on gambling sponsorship. It will be designed to improve standards where gambling sponsorship is prevalent in sport similar to what is in place in the alcohol industry.
The white paper will support the ‘land-based’ gambling sector including casinos, arcades and bingo halls, while maintaining safeguards to protect vulnerable groups. Bingo halls, seaside arcades and casinos create employment, generate tourism and provide entertainment. Outdated and overly restrictive rules on gaming machines will be reformed so casinos and arcades can have more machines. The Government will also consult on the protections needed for gaming machines to be able to accept cashless payments directly.
For a full copy of the white paper, see ‘High stakes: gambling reform for the digital age – GOV.UK (www.gov.uk)’
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